On site keyword density is another factor that will help your search engine rankings. Once you have chosen the keywords that you want to target, you now need to use those keywords in your on page content. You should try to work them in naturally and not just paste them senselessly all over your page in the chance that someone might actually read your website. Your keyword density should be about 6-8 keywords per 500 words. Too little can confuse the search engines as to what your main keywords are, and to many can look like spamming. What the search engines do is read the words on your website and determine how many times each word or phrase appears in it. They can then use that info, along with your header tags to place you in their indexing for those keywords so you appear on the search pages for that keyword.
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