When websites are created it is important to follow some basic rules to help you optimize your site to appear on the first page of Google. These rules that we should structure a site around are from, no other than, Google themselves. From The Google Webmaster Guidelines: ** Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. Our websites should be based on text links as stated above. Each page should be accessible from each page ** Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages. Our websites should contain a sitemap. ** Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Our websites should offer "useful information-rich" content. Furthermore ... our content must be unique and not found elsewhere online. ** Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. Our website pages should be based on keyword phrases that people use while searching (we have already addressed this issue). ** Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. Our websites should be based on text, images and fancy elements are simply not needed. ** Make sure that your <title> elements and alt attributes are descriptive and accurate. Our website pages should contain keyword phrases from our niche research in the title tag. ** Check for broken links and correct HTML. Our websites should not have broken links or html. ** If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few. Our websites should not be based on dynamic pages but rather static page urls. ** Keep the links on a given page to a reasonable number (fewer than 100). Our website pages should contain fewer than one hundred links per page. Structuring your site based on these "rules" from Google will greatly improve your sites ability to rank in the search engines.