Use our marketing mindmap to help navigate through some of the techniques you should be using to help you market successfully online.
Here is a 10 minute video about what your marketing plan should look like for your business. There is no sound. It was a 
slide show that was created to play over and over again at an event but you will be able to see what you need to be doing to market you business.
Enjoy.
When websites are created it is important to follow some basic rules to
help you optimize your site to appear on the first page of Google.
These rules that we should structure a site around are from, no other
than, Google themselves.
From The Google Webmaster Guidelines:
** Make a site with a clear hierarchy and text links.
Every page should be reachable from at least
one static text link.
Our websites should be based on text links as stated above.
Each page should be accessible from each page
** Offer a site map to your users with links that point to
the important parts of your site. If the site map is
larger than 100 or so links, you may want to break
the site map into separate pages.
Our websites should contain a sitemap.
** Create a useful, information-rich site, and write pages
that clearly and accurately describe your content.
Our websites should offer "useful information-rich" content.
Furthermore ... our content must be unique and not found
elsewhere online.
** Think about the words users would type to find your pages,
and make sure that your site actually includes
those words within it.
Our website pages should be based on keyword phrases that people
use while searching (we have already addressed this issue).
** Try to use text instead of images to display
important names, content, or links. The Google crawler
doesn't recognize text contained in images.
Our websites should be based on text, images and fancy
elements are simply not needed.
** Make sure that your <title> elements and alt
attributes are descriptive and accurate.
Our website pages should contain keyword phrases from our niche
research in the title tag.
** Check for broken links and correct HTML.
Our websites should not have broken links or html.
** If you decide to use dynamic pages
(i.e., the URL contains a "?" character), be aware that not
every search engine spider crawls dynamic pages as well
as static pages. It helps to keep the parameters short and
the number of them few.
Our websites should not be based on dynamic pages but rather
static page urls.
** Keep the links on a given page to a
reasonable number (fewer than 100).
Our website pages should contain fewer than one hundred links
per page.
Structuring your site based on these "rules" from Google
will greatly improve your sites ability to rank in the search
engines.
Using our 1st page results plan and the above two traffic strategies along with a well designed and optimized website, your business will have a complete internet marketing presence on the web that will boost your business to new heights.
Contact us to see how we can help you with your over all internet marketing plan.
Use this Keyword Difficulty Check Tool to see how difficult it would be to rank for specific keywords or keyword phrases. This tool issues a percentage score that indicates how difficult it would be to rank on the first page for this term; higher percentages mean greater difficulty.
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On site keyword density is another factor that will help your search engine rankings. Once you have chosen the keywords that you want to target, you now need to use those keywords in your on page content. You should try to work them in naturally and not just paste them senselessly all over your page in the chance that someone might actually read your website. Your keyword density should be about 6-8 keywords per 500 words. Too little can confuse the search engines as to what your main keywords are, and to many can look like spamming. What the search engines do is read the words on your website and determine how many times each word or phrase appears in it. They can then use that info, along with your header tags to place you in their indexing for those keywords so you appear on the search pages for that keyword.
If you have an questions or need some help with your marketing, please don’t hesitate to contact us.
While viewing your page source, (if you don’t know how to view your page source, Click Here), take a look for “header tags”. It starts with <h1> through <h6>, then there will be text, and then it ends with </h1> through ,</h6>.
Search engines breeze through your website looking for relevant keywords and an easy way to tell the search engine what your main keywords are, are to have them inside header tags. Search engines pay attention to <h1> and <h2> tags mostly. If you have your main keywords or phrase inside these tags, your telling the search engines what you would like them to notice. If you don’t have header tags, the search engines will have to guess based on your keyword density in your content.
If you built your site yourself and need some help implementing these “on page SEO tactics”, please contact us and we will try to assist you.
If you have a website you should check out your page source to see if you have implemented the most basic SEO tactics. If you are not sure how to do this, I have included some screenshots to help you find out how.
If you use Firefox, the page source link is in the view tab on the top left.
In Internet Explorer it is in the page tab on the right side of the page.
Now you have to be on the main page of your site when you do this. When you do, you will see a buch of coding. Look towards the top and look for the 3 things I have pointed out below. Look for your <title>, <meta description>, and <meta keywords>. If you don’t have all 3 of these, you need to contact you webmaster to have them put them in.
These 3 things are used by the search engines when they search for your site, and what they display in their results when a customer searches for your keyword.
If you built your site yourself and need some help implementing these “on page SEO tactics”, please contact us and we will try to assist you.
