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Facebook made a major update to its pages feature. In the past Facebook hosted all the code (FBML Code) for members to display their personal and business pages or fan pages as they are sometimes called. As of March 11, 2011, Facebook now requires all new pages to use iFrames to set up your personal and business pages. This leads to a tremendous opportunity for business as this allows for much more flexibility and functionality than ever before.
Here is an example of a new Facebook page we made using the new iFrame coding. Click Here To Take A Look. It uses a force like code to get the user to like the page to see the content. This is a great strategy for business with use of coupons, specials, or any type of offer that you want to give to people you have “liked” your page.
You can actually set up “mini websites” now right inside of Facebook.
To get your custom website set up with the new Facebook iFrame coding, give us a call anytime for a free consultation.
In order for you to understand what your Return On Investment (ROI) will be when you decide on your marketing investment, you need to know what your Customer Lifetime Value is.
Basically, when you know what the value of getting a new customer is, you can then see how your investment in a marketing campaign will benefit your business in the future.
To find out what your Customer Lifetime Value is, please CLICK HERE to use the Customer Lifetime Value Calculator.
People who are Facebook fans and Twitter followers of a brand are more likely to buy the brand’s product or recommend it to a friend, according to a new study by Chadwick Martin Bailey and iModerate Research Technologies.
The study of 1,500 consumers found that 60 percent of Facebook fans and 79 percent of Twitter followers are more likely to recommend those brands since becoming a fan or follower.
More than half (51%) of Facebook fans and 67 percent of Twitter followers are more likely to buy the brands they follow or are a fan of.
“While social media is not the silver bullet that some pundits claim it to be, it is an extremely important and relatively low cost touch point that has a direct impact on sales and positive word of mouth,” said Josh Mendelsohn a vice president at Chadwick Martin Bailey.
“Companies not actively engaging are missing a huge opportunity and are saying something to consumers – intentionally or unintentionally- about how willing they are to engage on consumers’ terms.”
The study also found that people view brands not engaging in social media as out of touch.
When asked the question “What does it say about a brand if they are not involved with sites like Facebook or Twitter?” they said the following:
* “It’s EXPECTED that a company have some digital face – whether it’s on FB or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.” Female 50-54
* “Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method.” Male 35-39
* “It shows they are not really with it or in tune with the new ways to communicate with customers.” Female 18-24.
* “If they’re not on Facebook or Twitter, then they aren’t in touch with the “electronic” people.” Female 55-59
Apart from the digital face these brands give an impression of being more open and approachable in their communication.
This surely goes a long way in proving the credibility of the company. The prospective customers want information about the product which every company readily gives but they also want a platform for discussion or asking queries after the product is bought.
The brands with a digital face atleast give an impression of being available for comment in case of such a situation. As phone calls can be avoided but social media compels the companies to answer in order to keep up to their brand reputation.
It helps both the brand as well as the buyer as both get a platform express themselves.
Contact Us to help you get your social networks up and running for your business.
These days more and more people are using their mobile phones to find information and access websites owned by people and businesses. But if a potential customer can’t navigate your website easily to find the information they are looking for, then they will go somewhere else to find what they were looking for. Now that’s bad for any business.
These days there are many mobile phones that can give you access to the internet to display the different kinds of websites out there. But as a business who might have a complex multi-page website, your potential customer might not be able to access what they need or what they are looking for on their mobile phone. Full websites load slower and do not display all features of websites. Mobile websites are made to display the information you want the customer to see.
Step into the shoes of your typical customer as they sit in a restaurant, their car, or upon a bus stop bench. THINK what are the “things” about your business or product/service that someone would want or need while they are Mobile. Consider these items…
1. Mobile Coupons
3. Hours of operation
4. Phone number (click to call)
5. Menu, list of products/services
6. Reviews / Testimonials
7. Discount offers
8. Event information
9. Interesting content (in micro-chunks)
10. Fast facts, micro tips, FAQs about your products/services
11. Twitter or Facebook links
12. A way to opt-in for something “mobile”
13. A toll-free recorded message number
14. A link to your full PC site
We can offer you the potential to reach those mobile customers through a custom website designed specifically for viewing on mobile phones.
Please Contact Us if you are interested in this service or would like more information.