Here is a 10 minute video about what your marketing plan should look like for your business. There is no sound. It was a slide show that was created to play over and over again at an event but you will be able to see what you need to be doing to market you business.
When websites are created it is important to follow some basic rules to help you optimize your site to appear on the first page of Google. These rules that we should structure a site around are from, no other than, Google themselves. From The Google Webmaster Guidelines: ** Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. Our websites should be based on text links as stated above. Each page should be accessible from each page ** Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages. Our websites should contain a sitemap. ** Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Our websites should offer "useful information-rich" content. Furthermore ... our content must be unique and not found elsewhere online. ** Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. Our website pages should be based on keyword phrases that people use while searching (we have already addressed this issue). ** Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. Our websites should be based on text, images and fancy elements are simply not needed. ** Make sure that your <title> elements and alt attributes are descriptive and accurate. Our website pages should contain keyword phrases from our niche research in the title tag. ** Check for broken links and correct HTML. Our websites should not have broken links or html. ** If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few. Our websites should not be based on dynamic pages but rather static page urls. ** Keep the links on a given page to a reasonable number (fewer than 100). Our website pages should contain fewer than one hundred links per page. Structuring your site based on these "rules" from Google will greatly improve your sites ability to rank in the search engines.
How does your website stand up against your competitors? Does it have all that important “SEO” stuff to help you get more traffic? Is your website on page 1 or page 265,813? Find out for FREE today where your website ranks on the search engines and a get a breakdown of all the important stuff your website has or doesn’t have.
This FREE Report will tell if your website is Search Engine (SEO) Optimized and what you should do to improve it to help you rank higher in the search engines.
Just fill out the form below and we will email your FREE Report.
Looking for some great content to present at your meetings or event? We will speak to you group on various internet marketing methods for today’s small to medium businesses. Our presentations can be tailored to the beginner or the expert. We can hold question and answer and/or website critique workshops, general presentations, or we can put together a topic that your group has interest in.
Some of our presentation topics include:
- Do I Really Need To Be On The Internet
- Getting Started On The Internet – What you need to know about your online customer
- Building Your Website The Right Way
- Unique Selling Proposition: Every Business Should Have a USP – Learn How to Brainstorm About Yours and Use it to Your Advantage
- The Free Offer: How, What, When and Where to Use a Free Offer to Attract More Clients, and Establish Credibility and Trust
- Blogs – The Power Of Blogging
- Keyword Selection – What are your customers searching for?
- Market Research
- Google, Yahoo, & Bing’s Local Business Centers
- Business Directories
- Social Media – Facebook, Twitter, Linkedin
- The Power Of Web 2.0
- SEO – What does it really mean
- Video Marketing
- Email Marketing – Making your customers love you
- The Power of Mobile Marketing
- Marketing on Other People’s Websites
- Link Building – Making your website more popular
- Tracking Your Web Traffic
- Pay Per Click Marketing (PPC)
- Your Getting Customers, Now What?
- Providing Customer Service Online
Our speaking presentations start at $375 per hour. If you are looking for an all day event, please contact us for special pricing.
On occasion, if our schedule does not conflict, we do Free Presentations in our local market. Please contact us to schedule a Free Presentation for your group.
We showcased at the Lindenhurst Business Expo at the Chateau La Mer on October 14th 2009 at 6:30 pm sharp. We were there until 9 pm. We offered discounts on most of our services to attendees only. The expo went off without a hitch. It was a great event to network and great relationships were made. Thanks to all who came by to see us and all the businesses at the event.
The Chateau La Mer is located at 845 S. Wellwood Ave, Lindenhurst, NY 11757
Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet.Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. This has become something of a mysterious black art. There are specialists and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called Search Engine Optimization.
Internet Marketing has grown to include Pay Per Click Advertising. These are ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.
Using our 1st page results plan and the above two traffic strategies along with a well designed and optimized website, your business will have a complete internet marketing presence on the web that will boost your business to new heights.
Contact us to see how we can help you with your over all internet marketing plan.
Use this Keyword Difficulty Check Tool to see how difficult it would be to rank for specific keywords or keyword phrases. This tool issues a percentage score that indicates how difficult it would be to rank on the first page for this term; higher percentages mean greater difficulty.
On site keyword density is another factor that will help your search engine rankings. Once you have chosen the keywords that you want to target, you now need to use those keywords in your on page content. You should try to work them in naturally and not just paste them senselessly all over your page in the chance that someone might actually read your website. Your keyword density should be about 6-8 keywords per 500 words. Too little can confuse the search engines as to what your main keywords are, and to many can look like spamming. What the search engines do is read the words on your website and determine how many times each word or phrase appears in it. They can then use that info, along with your header tags to place you in their indexing for those keywords so you appear on the search pages for that keyword.
If you have an questions or need some help with your marketing, please don’t hesitate to contact us.
While viewing your page source, (if you don’t know how to view your page source, Click Here), take a look for “header tags”. It starts with <h1> through <h6>, then there will be text, and then it ends with </h1> through ,</h6>.
Search engines breeze through your website looking for relevant keywords and an easy way to tell the search engine what your main keywords are, are to have them inside header tags. Search engines pay attention to <h1> and <h2> tags mostly. If you have your main keywords or phrase inside these tags, your telling the search engines what you would like them to notice. If you don’t have header tags, the search engines will have to guess based on your keyword density in your content.
If you built your site yourself and need some help implementing these “on page SEO tactics”, please contact us and we will try to assist you.